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Google gave schools a choice about its AI, attached a penalty to it, and then backed down once people pushed back. Meanwhile OpenAI says ChatGPT now handles about one search for every five Google gets, and Apple is finally opening up a Siri upgrade it promised years ago. The theme today is simple: AI keeps getting bundled into products you already use, and the terms matter. Here is what is real.
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Google Told Schools to Keep Its AI On or Lose Search. Then It Backed Down.
What happened: On Tuesday, Google told schools they could turn off Gemini, but switching off its other AI features would cost them Google Search. After the backlash, Google made Gemini, Gemini Notebook and Search off by default, so schools now turn each one on individually, according to TechCrunch. DuckDuckGo moved in fast, posting instructions for switching a school's default search engine. One caveat: DuckDuckGo's privacy pitch is its own, and TechCrunch does not detail what Google does with student data.
Why it matters to you: Search now runs heavily on AI-generated answers, and Google tried to make the AI a package deal with the search box. You will see this pattern again from software vendors: the AI feature you did not ask for gets tied to the product you rely on. The question to ask any vendor is what happens if I turn the AI off.
What to do about it: Open the admin settings for the tools your business runs on and look for AI toggles you never chose.
OpenAI Says ChatGPT Search Is Now About a Fifth of Google's Volume
What happened: ChatGPT consumer product lead Adam Fry said this week that ChatGPT search volume is roughly one-fifth of the query volume Google handles, as reported by 9to5Google. The outlet notes the Google baseline was not specified. OpenAI counts a search any time someone asks a question and ChatGPT goes to the web to answer it. Fry also said most people do not seem to mind ads in ChatGPT.
Why it matters to you: This is OpenAI grading its own homework, so treat the 20% as a claim, not a measurement. Still, it points the same direction as your own customers: more of them are asking an AI where to buy, who to hire and what to trust, and ads are clearly coming to those answers.
What to do about it: Ask ChatGPT the three questions a customer would ask to find a business like yours, and write down whether you show up.
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OpenAI's New Image Model Makes GIFs and Remembers Your Characters
What happened: OpenAI launched Images 2.6, rolling out in ChatGPT and Codex across every subscription tier, with two API models, GPT-Image-2.6 Flare and Sunburst, according to TestingCatalog. OpenAI says images generate 50% faster, and it can now turn characters, mascots and product shots into short animated GIF loops. You can also save reference images of yourself, a pet or a character and reuse them, and designs can export as SVG files for websites and print. OpenAI says usage has reached 4 billion images a week. I could not load OpenAI's own announcement page, so these details come from that coverage.
Why it matters to you: The real pain with AI images has been getting your logo or mascot to look the same twice. Saved references are aimed squarely at that, and animated loops are handy for social posts and email. The speed and consistency claims are OpenAI's own, so test before you rely on them.
What to do about it: Save your logo or mascot as a reference, then ask for it in five different scenes and see if scene five still looks like scene one.
Apple Opens Its Siri Upgrade to Developers, With Daily Limits and a Future Fee
What happened: Apple announced that Siri AI is open to all developers in the 27.3 betas, letting apps bring content and actions into Siri through App Intents, per Apple Developer News. Apple says server-side features, including Siri AI, are subject to daily usage limits, and that "expanded access to such features will be available for a fee in the future." It did not say what the fee will be. Siri AI is not available in the EU on iPhone, not available to users under 13, and is in beta in six languages. TNW reports apps can ship with it starting in the spring.
Why it matters to you: If customers can one day tell Siri to book, order or reorder from an app, businesses with an app have a new front door. But a capped feature with an unannounced price is not something to build a plan around yet.
Grok Bot Can Now Phone Businesses for You
What happened: Elon Musk posted on October 25 that Grok Bot can now call someone or a business, make a request, take notes and send a summary, as reported by TeslaNorth. It is unclear which plans include calling or which countries it works in, and no rollout details came from the official account. Separately, TNW reported that the service's terms say the company is not responsible for "Agentic Actions," even as Musk promised "SpaceX will make you whole" after a user said the bot booked a flight from a credit card photo. Musk did not say what that pledge covers.
Why it matters to you: Bots calling businesses means your front desk may soon be talking to software, and your customers may hand a bot their card details. The fine print says who pays when it goes wrong, and right now the answer is mostly you.
What to do about it: Decide now how your team handles a call from an AI caller, and do not give any agent a card you cannot afford to dispute.
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Meta and OpenAI Both Bought Coding Startups This Week
What happened: Meta acquired Conductor, a startup whose app lets developers run multiple AI coding agents in parallel workspaces, TechCrunch reported. The price was not disclosed, and Conductor's cloud service shuts down November 20, after which user cloud data will be deleted. The same day, OpenAI announced it will acquire Pierre Computer Company, whose Code Storage service and open-source tools already power parts of Codex, according to Investing.com. That price was not disclosed either, and the deal is subject to regulatory approvals.
Why it matters to you: The big labs are buying the plumbing around AI coding tools, and small startups that get bought can disappear on a short timeline. If an AI tool you depend on is made by a tiny company, you are one acquisition away from a shutdown notice.
What to do about it: Export your data from any small AI tool you rely on, and keep a copy somewhere you control.
The Bottom Line
Look at the pattern. Google bundled AI with search and retreated when schools objected. OpenAI measures itself against Google and keeps the data to itself. Apple builds the next Siri and prices it later. Grok takes your card and shrugs at liability. Each of these is a company deciding the terms before you have had a say. You do not have to chase every launch. Your job is to read the fine print, keep your data portable, and ask what happens when you say no. That is how you stop the rollercoaster: you stay seated, you keep your hands on the bar, and you let the hype loop past you.
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Talk tomorrow,
Mark Shilensky
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